A more connected car: On Mercedes-Benz, mobile and vehicle telematics

mbrace iPhone appOriginally published in Headlight Blog. Mercedes-Benz mbrace, a new telematics platform that Mercedes-Benz USA (MBUSA) launched recently, is the first such system to have a companion mobile application. The app lets registered mbrace customers lock and unlock vehicle doors as well as locate their vehicle from within the vicinity of one mile. The app also lets owners contact their preferred Mercedes-Benz dealership or locate dealers in the U.S. by proximity. It provides dealer name, address, phone number and even pinpoints their location on a map. The click-to-call functionality allows for easy access to the mbrace Customer Response Center, Mercedes-Benz Customer Assistance Center and Mercedes-Benz Financial. Users must be active Mercedes-Benz mbrace subscribers to use the companion mobile application.  Read More

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Kyle Outlaw

Interaction Designer (IxD) and Mobile UX Specialist with expertise in rich internet applications for the world wide web and the emerging mobile internet.

Currently working in the UX group at Razorfish (Microsoft). Mobile user experience specialist, graduate of NYU's Interactive Telecommunications Program.

Other sites I post on:
- digitaldesignblog.com
- headlightblog.com

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