Mobile phone as a second opinion

March 27th, 2010 • automotive, mobile

Originally published in Headlight Blog. Editor’s Note: Headlightblog.com recently caught up with James Spahr, a UX Lead at Razorfish and pictured below, who has been working on the Mercedes-Benz USA (MBUSA) account since Razorfish was selected as the digital agency of record in January 2009. This past summer James worked on a mobile website for MBUSA as part of the agency’s work to support the 2010 E-Class launch. He was interviewed for Headlightblog.com by Kyle Outlaw, a regular Headlightblog.com contributor who is also a UX lead at Razorfish and one of the agency’s mobile subject matter experts.

Headlightblog.com: What were the key business drivers behind the creation of the mobile website for MBUSA?
James Spahr: The goal of the mobile website was to create a destination that mobile advertising could ultimately be driven toward. The point was to deliver products and information about the new E-Class, whether you were directed to the site from a mobile ad, accessed the site directly on your mobile phone or, while sitting in front of the TV, saw the URL and typed it in. Read More

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