Is the iPhone a Big Shiny Distraction?

October 3rd, 2009 • Uncategorized

Here’s a write up of a recent panel I participated in as a part of  OMMA Global 2009 here in New York. The title of the panel was “Is the iPhone a Big Shiny Distraction?”

“There was a lively discussion around the iphone which was less about the platform and who drives the technology behind the phone and more about the reach of the iphone and iphone apps. Although it may seem like everyone has one of these big shiny distractions – ultimately the market share for the iphone represents 2.8% of US handsets (comScore 7/2009). So the panel argued if you really want to reach your audience you’ll need to look across the multiple mobile devices that are in market today. However they did say that the app store can be a good way to drive PR buzz if you can get past and climb to the top of the app popularity list.” Read More

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